Younes Duret is an engineer with a degree in Industrial Design from the prestigious ENSCI-Les Ateliers school in Paris. His creative work has taken a notable shift towards multiculturalism since the beginning of his career. Nurtured by his personal experience, and bearing witness to the times through the values he has acquired from both his countries of origin, France and Morocco, Duret sees design like a search based on the learning from the 'other' and the 'elsewhere'. Through this approach, he also seeks to define new aesthetics for the Arab world.